Eat more stars, earn more PC Plus points! #GuidingStarsCA #PCStars #EatMoreStars

When you want to make a change for the better, what motivates you more? The carrot, or the stick? How about the carrot stick? From now until September 17 you can earn bonus PC Plus points for free groceries when you buy 1-, 2- and 3-star-rated foods at any Loblaw retailer. Now the Guiding Stars not only lead you to healthy choices, but they also help you save money!

If you’re not familiar with Loblaw’s Guiding Stars, it’s the program that rates foods 0 to 3 stars for their nutritious goodness. Foods get points for vitamins, minerals, whole grains, dietary fibre and Omega-3 fatty acids, and lose points for saturated fats, trans fats, added sodium and added sugar. You’ll find the stars on the shelf labels in store. You can also check the food finder on the Guiding Stars site.

During the #EatMoreStars event, you’ll earn 10 PC Plus points for foods with 1 star, 30 points for 2 stars and 60 points for 3 stars, and even more for weekly special offers. (Woot!)

To start racking up those points, visit GuidingStars.ca, select your store and log in to your PC Plus account.

Then click the red LOAD tab (where mine shows Loaded) to earn the week’s special offer. You’ll see there’s a new offer starting tomorrow, but until the 10th you can earn 3,000 points when you spend $10 on cereal.

Make sure to log in again tomorrow to take advantage of the next special offer. You’ll want to load your regular offers too. (Just a couple of clicks and you’re done!)

If you’re not already a PC Plus member, now’s a great time to sign up! Points for free groceries make healthy eating even more rewarding.

Eat more stars and earn more points! I’ll be right there with you.

I partnered with Loblaw on this post, however all opinions are my own.

Loblaws dietitians: Help where you need it #GuidingStarsCA #PCStars

Raise your hand if you tend to buy the same groceries week after week. I see a lot of hands out there! Mine too. So what if you’re determined to eat healthier? How do you get more nutritious foods into your cart and know what to do with them when you bring them home? Last month I talked about Loblaw’s Guiding Stars program — an initiative that rates foods 0 to 3 stars according to their nutrient density, or as I like to think of it, their delicious goodness — and how it’s helped me make some healthier choices. I also said I wanted to do better. But how?

As it turns out, the help I needed was right under my nose. More specificially, in a wee office behind my Loblaws pharmacy. I’m talking about my Loblaws registered dietitian, a resource available to the community for a wide variety of services, all free of charge.

It may be the store’s best-kept secret.

I’ve met with mine twice in the past week, first to learn about the myriad things in-store dietitians do and to talk about some of my specific concerns, and a second time to discuss some meal-planning strategies and visit areas of the store where we felt I could make some healthier choices.

Dietitians, like my store’s Jennifer Ong Tone, deliver a wide variety of services including:

  • private nutrition consultations (Jennifer specializes in heart health, diabetes, digestive disorders, weight loss and quick and easy meals)
  • grocery tours (helping people read labels and suggesting meal ideas)
  • cooking classes
  • school group tours
  • community outreach (speaking to organizations and community groups)

“Many people think dietitians will put them on a diet,” says Jennifer. (I thought that too.) “Instead we help people identify their behaviours towards food and work to develop healthy ones. We try to focus on mindful eating and helping people get in touch with their hunger.”

Jennifer says it’s gratifying to see people embrace the Guiding Stars program and get excited about making healthy choices. (For a refresher on Guiding Stars, see Jennifer’s quick videos explaining the program and why some products don’t have stars.)

I know from our Guiding Stars Personal Profile that over 60% of the groceries we buy are star-rated products, but I’d like to see us increase that to 75. To help us do that, Jennifer showed me some of the foods we may want to add to our diet and offered recipe suggestions.

Most of the time I don’t give tropical fruits a second look — I don’t know what many of them are and they tend to be pricey. Jennifer highlighted a few we might like to try, like the 2-star yellow dragon fruit. The melon/kiwi flavour is sweeter and more pronounced than its red-fleshed cousin and makes a pretty cup for fruit salad when hollowed out.

Another interesting fella: the 3-star prickly pear (also known as the cactus pear). It’s low in calories (about 40 per pear) high in fibre (4 grams per pear) and makes a great topping for salads, cereal and yogurt.

You’ll find it and more than 300 other fruits, vegetables and herbs in Loblaws’ Fresh Produce Guide. The guide tells you the product’s origins, what it tastes like, how to know when it’s ready to eat, how to prepare it, what it goes with, its nutrition facts and its star rating. So handy! Have you ever consulted the guide?

For a low-fat, versatile and relatively inexpensive source of protein, Jennifer suggested tofu. The firmer varieties are great in stir-fries and the silken kind makes a creamy protein punch in smoothies and puddings.

But be mindful of marinated varieties — the high sugar content can negate its overall nutritional value.

I don’t know why we don’t eat fish more often. The kids love fish and chips the odd time we go to a restaurant, and it’s a lean source of protein and rich in Omega 3s. Jennifer suggested we try it in fish tacos (everybody loves taco night!) or marinated with a little maple syrup, ginger and other Asian-inspired flavours.

Oh look, there’s Jennifer! Here she’s helping me decipher the nutrition label on the Cracked Pepper and Olive Oil Triscuits, which get 2 stars, versus the Multigrain Wheat Thins at 0 stars. With “multigrain” and “thin” in the name you’d think the Wheat Thins would be somewhat healthy but when you compare the two nutrition labels you’ll see the first ingredient in the Wheat Thins is enriched wheat flour, versus whole grain wheat in the Triscuits.

An even better choice however, would be the Multigrain Finn Crisp at 3 stars. It lists multigrain rye flour as the first ingredient, has 5 grams of fibre per serving (that’s good for crackers) and the list of ingredients is much shorter and recognizable. Because they’re rather like cardboard dry, Jennifer suggested softening them up with a little cottage cheese on top. And what about our beloved Goldfish crackers at 0 stars? It’s okay to have them occasionally as treats, Jennifer says. (I knew there was something I liked about this woman!)

Now from crackers to the cereal aisle. Do you wonder why Cheerios has 2 stars and the Multi-Grain Cheerios 1 star? What should you look for in a cereal? Jennifer explains:

Finally, I wanted to get Jennifer’s advice on yogurt.

Natural, unsweetened Greek yogurt is our best bet here with 18 grams of protein per 3/4 cup serving, compared to the typical 7 or so grams in the same serving of sweetened yogurts (plus, all that sugar!). Jennifer suggested sweetening the natural yogurt with a little maple syrup, honey or a few berries. Which is totally doable, no? Maybe you do the same?

I feel like now that I know better, I can do better. Which is a confidence I didn’t expect from just a couple of hours with my dietitian. Instead of restricting food choices, Jennifer opened my eyes to a wide variety of healthy options and gave me the information I was interested in to vary our diet and boost our stars.

To learn more about Loblaws dietitians or view your Guiding Stars Personal Profile, visit Loblaws.ca. The Personal Profile is available to all PC Plus card holders (scan it when you shop to keep your profile up to date).

Are you following the Guiding Stars? Which of Jennifer’s tips will you try?

I partnered with Loblaws on this post. All opinions are my own.

Making healthy choices with Loblaw’s #GuidingStarsCA #PCStars

As much as I share recipes and post pictures of all kinds of decadent treats, for most of my adult life food has been the enemy. For years I lived on lettuce, egg whites, ketchup and fat-free creamsicles, counting every calorie and punishing myself for the slightest transgression with excessive exercise. Needless to say, every day is still a struggle to make healthy choices. I know that proper nutrition can make a huge difference to my mood, energy level and overall well-being. That said, I’m still trying to figure out what works best for me.

Phewph. That was a difficult paragraph to write. (I may have rewritten it a dozen times.)

One thing that makes it easier to choose nutritious foods (for me, and I hope for you too) is Loblaw’s Guiding Stars program. Maybe you’ve heard of it? It’s an impartial rating system that rates foods based on their nutrient density (or as I try to think of it, their delicious goodness). Foods get points for vitamins, minerals, whole grains, dietary fibre and Omega-3 fatty acids, and lose points for saturated fats, trans fats, added sodium and added sugar. Rated foods have store tags marked with 1, 2 and 3 stars, with 3 stars being the most nutritious. So you can see at a glance how healthy a food is without having to decode the nutrition labels.

There are entire categories of foods that I have avoided for years that I am just starting to try. The star ratings make them seem less scary, more safe. (The 3-star ones anyway.) They also remind me to look at food on a holistic level, rather than just the calorie count.

More than 30,000 foods have been rated, so you’ll find Guiding Stars throughout the store. (That’s any Loblaw store, including Your Independent Grocer, The Real Canadian Superstore, Zehrs and of course, Loblaws.)

Like the bread aisle, for example:

And look, you can even find 3-star pasta!

Not that I’m going to suddenly start eating pasta night after night. But the reassurance that it’s nutritious makes me much more likely to at least try it. And that’s what I’m trying to do: try small things.

What if a store tag shows no stars? That means the food hasn’t yet been rated, or it isn’t rated (coffee, tea, dried spices and other foods with less than five calories aren’t rated) or it doesn’t meet the nutritional criteria for a Guiding Star. (Want the nitty gritty on the science behind the program? You’ll find it here.)

Of course some of those less nutritious items make their way into our shopping cart. My kids love their Goldfish crackers at 0 stars and President’s Choice chocolate-covered Concerto cookies — also 0 stars — make awesome s’mores. But on the whole I think we make pretty healthy choices. If you’re a PC Plus member, you can look up your Guiding Stars Personal Profile online and see if that’s indeed the case. The tool tracks your purchases whenever you use your PC Plus card. Here’s how we’ve shopped this year so far:

And would you look at that — we’re at level 5 (level 5 is the highest) with starred products counting for 61% of our purchases. A full 49% of those are 3-star products (yay!) however 39% of our purchases are non-rated or 0-star foods, so we’ve still got lots of room for improvement. By the end of the year I would like to see us get to 75% in star-rated products, with 60% of those 3-star foods.

Ambitious? Maybe. A lot of numbers? Yes. But we’ll get there!

What about you? Will you shop the Guiding Stars along with me?

I partnered with Loblaw on this post. All opinions are my own.